Using Video Marketing To Attract Your Ideal Clients w/ Chief Storyteller and Strategist Emmy Wu

Do you *cringe* at the thought of getting on video? In a world where content is king (or rather, queen), video content is a great way to share your story and promote your business. But where do you start?

In this episode, we're joined by guest Emmy Wu, a storyteller and strategist who's helped thousands of entrepreneurs build successful businesses and shine brightly online using the power of video. Emmy is here to share with us how we can use video in our business, no matter what stage we're at.

She covers everything from planning and strategy to creating and repurposing content, and offers some great advice for those who are new in business and uncomfortable on camera. If you're ready to draw in your ideal clients like a magnet, this episode is for you!

Join us as we discuss:

(1) Why video content is important for all business owners

(2) How to use video to stand out from your competition

(3) The importance of being yourself in your videos

(4) The best video strategies for marketing your business online

(5) How to repurpose your videos for maximum reach

(6) Tips for creating engaging & effective video content (and mistakes to avoid)

(7) The best platforms for sharing your videos

Resources
Connect with Emmy
Website
Instagram

Sponsors
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Chapters

• 3:40 Meet Emmy and learn about how she built her business
• 6:06 Why video marketing is essential for business owners
• 8:16 Most common mistakes entrepreneurs make when creating video content
• 12:51 The most effective types of video content for service providers
• 14:25 Which types of video to use for different social media platforms
• 25:37 Emmy's biggest tips for creating great video content
• 28:22 Video views vs videos that will attract your high-ticket clients
• 31:34 Why you need a call to action in your videos
• 34:14 Metrics you need to know to measure the success of your video content
• 39:07 How to not get overwhelmed creating video content
• 42:38 Final advice that Emmy has for those who want to start their own business