Quit Your Job, Sis

Using Email Marketing to Grow Your Business (without being salesy) w/ Ethical Email Copywriter & Strategist Yuval Ackerman

September 19, 2022 Lindsay Hanson / Yuval Ackerman Episode 134
Quit Your Job, Sis
Using Email Marketing to Grow Your Business (without being salesy) w/ Ethical Email Copywriter & Strategist Yuval Ackerman
Show Notes Chapter Markers

Do you need an email list? Are you overwhelmed with where to start & what to say to your subscribers? Is it even worth your time? Today's guest, Yuval Ackerman, an ethical email copywriter and strategist, is here to tell you that email marketing is not dead and is still one of the most effective ways to reach your customers.

Yuval shares how she got started in email marketing, why it's important for business owners to focus on building relationships with their subscribers, and how to create valuable content that will engage and inspire your audience. She also shares some of her favorite email marketing strategies and tips for creating successful email campaigns.

Whether you're a new business owner or a seasoned veteran, this episode is packed with email marketing tips and inspiration that you can start using today to grow your business.

Join us as we discuss:

(1) What is email marketing and why is it important for business owners

(2) The different types of email sequences you can create

(3) The ethics of email marketing and how to avoid being spammy

(4) How to write great email copy that will engage your audience

(5) Why it's okay if someone unsubscribes from your list

(6) Common myths about email marketing to ignore

(7) Why learning how to write is so important for marketing success

(8) Yuval’s advice for business owners who want to improve their email marketing game

Resources
Connect with Yuval
Website
Instagram
Join Yuval’s email list!

This Book Will Teach You How To Write Better
Note: The above link is an Amazon Associate link, which means I may receive a small commission if you click through and make a purchase (at no cost to you). I only promote products that I believe will change your life & business!

Sponsors
Extra Credit
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Selzy
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For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTok

Support the show
Meet Yuval Ackerman and learn about her background
What made Yuval take that leap to start her own business
Who email marketing is for
How email marketing can positively impact your business
Why the ROI in email marketing can lead to a higher conversion rate
Defining what ethical email marketing is
When you should start email marketing in your business
What you should do if you don't like writing and how you can still leverage email marketing
What's needed in order to start building out your email list
Recommended email providers to use that are great for new business owners
GDPR and how you can stay in compliance with rules and regulations
Common mistakes entrepreneurs make in their email marketing
Other mistakes that you could be making that are hurting your conversion rates
Best practices to be mindful of when it comes to email marketing
A simple strategy you can use to optimize your email marketing and grow your business
Additional tips for new business owners on how to best use email marketing to help grow your business